Reputation management has always been an important business practice, but has been completely reshaped by the internet. According to a 2012 survey, 70% of consumers trust online product reviews and opinion-posts, while only 58% trust statements about a brand found on the brand’s own website. That puts online businesses at a disadvantage if negative reviews and assessments of their brand gain traction in Google searches — regardless of their truth or merit. Customers who are extremely pleased or grossly dissatisfied can directly impact the public perception of a brand. Online reputation management acknowledges the importance of what consumers can find out about you and looks at what a business can and can’t control.
Sa Su
Thanks for your visit our website.