- Samsung led the market with 58 million units shipped, capturing 19.7% of global share.
- Apple followed with 46.4 million shipments, securing a 15.7% slice of the market.
- Xiaomi shipped 42.5 million devices, accounting for 14.4% of global shipments.
- vivo reached 27.1 million units, holding 9.2% of the global share.
- Transsion contributed 25.1 million shipments, representing 8.5% of the market.
- Other brands collectively shipped 96.1 million units, making up 32.6% of global volume.
- In total, the industry shipped 295.2 million smartphones in Q2 2025.
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