General Product Safety Regulation establishes more vital EU safety rules for placing consumer products on the EU market. The European Union (EU) recently introduced the General Product Safety Regulation (GPSR), which was adopted in May 2023, replacing the General Product Safety Directive (GPSD) of 2001. The regulation will apply as of December 13, 2024. This regulation introduces new safety requirements for consumer products sold within the EU, both directly to consumers and B2B, making it essential for U.S. exporters to adapt to new compliance requirements to gain or maintain market access. The new rules seek to address significant societal changes that have affected consumer product safety, such as increasing digitalization, new technological developments, and globalized supply chains.
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