For now, TikTok seems to be doing everything right. The platform is giving its competitors a run for their money, and it continues to expand its user base.
But what can we expect in the future for TikTok? Here are some possibilities:
- More advertising capabilities: As more brands join TikTok, the platform may introduce new advertising options and tools.
- New features: TikTok Notes is already here. The platform will likely continue to introduce new features.
- Data privacy concerns: The app has faced scrutiny for its data collection and privacy policies. It will continue to do so.
However, US users don’t have to worry about the app going away anytime soon since the bill can take years to take effect.
Other than that, TikTok is all set to keep entertaining more and more followers.